The platform is rolling out a updated setting that permits them to reduce the volume of artificial intelligence-produced media appearing in their streams. This step comes as the company disclosed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a rise in content created by AI, driven by recent content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A significant portion of this content is classified as “AI slop”, a label for inferior, factory-style content that is frequently illogical or bizarre.
Our research shows that many people appreciate content created using AI tools, from digital art to educational videos, and we aim to offer the community the power to adjust the amount of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its app labeled as AI-generated. Collectively, over 100 mn videos are submitted to the platform daily, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of AI content they view by using the “manage topic” feature in the application and picking “AI-generated content”. Additional categories that can already be controlled under the filter encompass news, clothing, cosmetics, and movement.
Content Labeling and Policies
Its rules oblige creators to tag lifelike artificially created content, and it forbids malicious deepfakes of public figures or emergencies. Any realistic artificial content that is not labeled can be taken down under its community policies.
Furthermore, the platform will now attach an artificially created tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This measure is designed to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2m awareness program for experts and institutions to develop educational content about responsible artificial intelligence. This program will support non-profit groups dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, amid controversy over intentions to make redundant numerous review team members in Britain. TikTok is expected to cut 439 jobs in its trust and safety team in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.
A company official clarified that human moderation would still have a role, but automated tools can safeguard staff by removing the most distressing content ahead of it gets reviewed by humans. The platform stated a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to the use of its AI tools.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
